Social Media Strategy

Before defining any social media strategy, businesses have to understand the consumer who uses these social media tools & their consumption pattern on internet. Also social media strategy is not a onetime investment but rather it’s an ongoing process & it takes time to show results.

Instead of blindly jumping & start using all the social tools available, to reach their customers, businesses should first have a clear plan of engagement in place. In the world of social media content is the king. Consumers are searching & using online media for information that goes beyond price point & product name. Hence content creation plan is of paramount importance to engage users.

1.     Create compelling content that people will share, that people find valuable & interesting.

2.     Have content that educates, gives user more information.

3.     Generate consumer participation. Give them a chance to interact with your brand & create their own content.

4.     Create opportunities to answer questions from your consumers. 

Important Online Cycle for Businesses

Social Media Strategy: Roadmap for Success

1. Goals: - Who & What?

a.     Define audiences & identify influencers as well as long tail communities. Understand sociographics of customers.

                                          i.     Where are your customers online?

                                         ii.    What are your customers’ social behaviors online?

                                        iii.    What social information or people do your customers rely on?

                                        iv.    What is your customers’ social influence? Who trusts them?

                                         v.    How do your customers use social technologies in the context of your products?

b.    Define objectives

c.     Set reasonable expectation

2.     Media:-

a.     Choose social media platforms.

b.    Social media sites & networks.

3.     Engagement: - How to listen, interact & respond?

a.     Content: types of media, voice, frequency

b.    Duties: operational plan for producing, posting, sharing, responding

c.     Policy: addressing negative comments

4.     Reach: - How will you promote your program?

a.     Online, email, offline, PR, word of mouth

b.    How will you build your network?

5.     Resources: - What is needed & what it will cost?

a.     People, process, assets, tools etc.

6.     Metrics: - How will you measure success?

a.     What metrics will you use?

b.    What tools will you use?

c.     How will you translate into ROI?