Impact of Google Caffeine on SEO Strategy

With the introduction of Caffeine, the job of SEO professionals got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results

With the faster, real time search index of Google picking up information quicker, any good SEO strategy - that includes keyword weighting, fresh content, social bookmarking and other such successful elements – applied to a website would immediately begin to bear fruit in the search rankings. However, any slip up would immediately send the rankings plunging since there would always be competing sites with new and quality content, links from social networking platforms and greater site speed that would be immediately detected by Caffeine and updated to the index.  

Google will now serve Twitter real-time search results in its Search Engine Results Pages (SERPs) and Facebook updates, thus streaming real-time content from across the web. Google's new search technologies enable it to monitor over a billion documents and process hundreds of millions of real-time changes daily in conjunction with its partners, including Twitter, Facebook, MySpace, FriendFeed, Jaiku, and Identi.ca.

So some of the tips for successful SEO on Caffeine infrastructure are listed below:-

1.   Publishers should keep their site fresh to be crawled by Caffeine. If your site is not updated regularly you may lose your rankings.

2.   Encourage User generated content. Add social media feeds/blogs to your site if appropriate to provide additional, fresh content & increase user engagement.

3.   Now site speed would play a greater part in Google search engine algorithm. So optimize the code, externalize the style sheets & JavaScript code, use file compression where appropriate, reduce server load & number of requests and avoid redirects.

4.   Include Engagement Objects on key landing pages. Engagement objects are non-text elements on a page which draw attention and elicit user involvement such as images, videos, Flash Objects, audio, maps, news, books, widgets, feeds, interactive games, tables & blog posts. The Google search engine aims to provide a rich & engaging user experience & thus will reward (rank higher) sites that include appropriate Engagement Objects.

5.   Because of the prominence of real-time search content in the results pages, it is now more important than ever for companies to have a social media presence, create new content for relevant social media sites on a regular basis, and optimize that content with SEO best practices.

6.   Linking is very important, so create both internal and external links. Blogs and social media marketing are excellent ways to create natural links to your site, and this type of content is moving up in the Google SERPs. You can cross link to other videos, tweet your video, promote it on your blog, or link to your Facebook page and other relevant social media sites.

7.   Another prominent presence in the SERPs is video links. People seem to click on videos more than other SERP links, and that's why Google is moving video up in the results. When considering video, plan to create content that is worth sharing and of high quality. Optimize with keywords in the video file name, title, tags, and the URL. Create a brief description using optimized text. Create a video launch page, optimizing content for SEO as usual with title, description, tags, optimized content, links, anchor text and XML site map.